Are you thinking of running paid advertising for your business online? Well, you need to have at least some degree of preparation beforehand.
When used correctly, paid ads wield the power to multiply your sales, garner your brand with
recognition and stimulate lead conversions - and the results will be immediate! But small
spendings can soon add up to massive expenditures each month when one isn’t sure about
how to implement these ads the right way.
Once you master the technique of running successful ad campaigns, your business will grow
beyond what you could imagine.
Here are some crucial elements about paid ads you need to consider before you start promoting
your company online.
Know your target audience
Your target audience comprises a specific group of consumers who are most likely to buy from
your brand when they see your ads. They are your ideal buyer who resonate with your message
and offering. The size of your audience will vary depending on what you’re selling, and segmenting them further into categories per interests, buying preferences, location, etc. can
bring to light effective ways of capturing their attention.
You also need to have a clear picture of the activity taking place on your website and other
digital touchpoints like social media, revealing the quality of traffic that is showing up and what
they’re doing once there. Stay current to your audience’s demands and show them ads which
they like and respond to.
Have a neat, functioning website ready for ad traffic
Optimize your website for mobile experience and have a neatly designed, fast and well put
together landing page, guiding the visitors to take next steps. This is where you start building
trust, by giving them reasons to buy from you and asking them to believe what you say.
Set aside a certain budget for running ads
Having a budget for paid ads helps you run promotions effectively, and precisely know if you
need to raise or lower your spending. The recommended way to approach this matter is by only
pumping more money into advertising when you have clear results to back up what they're
pulling. Most platforms will differ in pricing and features but you’ll always be in control of your ad
expenditure. To play on the safer side, you can start small and slowly scale up your ad
Set up your ad tracking
For you to derive the most value on your ad spends, it’s critical to know how your campaigns
are performing and which parts need to be improved. There are plenty of options to choose from
when opting for conversion tracking and reporting solutions, but regardless of which one go for,
you should be able to track your website’s ad performance.
Invest in good ad creatives and copy, and keep testing
If you’re ready to spend money on paid ads, it matters how they visually look. Are they pleasing
to the viewer’s eye, enough to make them click on it? Also, testing between videos, images,
headlines, captions, themes and colors does count in determining which ad variations are
performing the best. In short, test everything you can and take note of what’s working. Your goal
should be to find winners as fast as possible.
Have patience and don’t give up
It will take time until you begin figuring out how to run paid ads and notice the results coming in.
By starting with a lower budget, and with continuous testing and optimizing, you'll get better at scaling your advertising efforts.